Associate Professor of the Department of Financial Management and Control
URL Associate Professor
Academic training
Doctora en Administració i Direcció d'Empreses. ESADE - Universitat Ramon Llull
Licenciada en Ciencias Empresariales y Máster en Dirección de Empresas. ESADE
Licenciada en Administración y Dirección de Empresas. ESADE - Universitat Politècnica de Catalunya
Interest Areas
Management Control
Performance measurements systems
Tourism Management
Management Indicators for Tourism Businesses
Management Indicators for Tourist Destinations
Critical success factors in tourism businesses
Urban hotel strategies in the face of the low cost phenomenon
Innovation in the hotel sector
Biography
She has collaborated with ESADE's Centre for Tourism Management (CEDIT) since 2001, being responsible for its management since September 2004. She is currently in charge of the Tourism Business Management and Administration programme and the International Doctoral Tourism and Leisure Colloquium. She is in charge of the organization of various conferences for the circulation, among the tourism sector, of studies prepared in the CEDIT.
Her research and teaching activity has concentrated on the area of management control and on the sphere of tourism industry. In particular, her lines of research refer to performance measurements, and critical factors of success of tourism businesses. Previously, Mar worked in companies such as KPMG Peat Marwick, BSCH and CIRSA.
She has published various articles and chapters of books, including: 'Aportación al cuadro de mando integral para cadenas hoteleras en España. Variables críticas de actuación' [Contribution to the balanced scorecard for hotel chains in Spain. Critical variables of action] (in 'Papers de Turisme', Generalitat Valenciana), 'Cuadro de mando integral para destinos turísticos' [Balanced scorecard for tourism destinations] (in 'Gestión de destinos turísticos sostenibles', Gestión 2000) and 'Cataluña' [Catalonia] (in 'La actividad turística española 2004', Ed. Ramón Areces).
In 2006 she received a positive assessment of her teaching and research activity from the Agency for the Quality of the Catalan University System (AQU).
Selected publications
Vila, M.; Costa, G. & Rovira, X. (2010). The creation and use of scorecards in tourism planning: A Spanish example. Tourism Management, 31(2), 232-239.
Vila, M. (2007). Cataluña. In AECIT (Ed.). La actividad turística española en 2006 (pp. 423-436). Madrid: Efitorial Universitaria Ramon Areces.[ISBN: 978-84-8004-829-3]
Vila, M. (2006). HOSTALERIA. In Oriol Amat i Patricia Crespo (Ed.). Llibre blanc de les empreses de l'EURAM. Euroregió de l'Arc Mediterrani (pp. 546-561). València, Espanya: Institut d'economia i empresa Ignasi de Vilallonga.[ISBN: 84-370-772-5]
Vila, M. (2005). Aportación al cuadro de mando integral para cadenas hoteleras en España. Variables críticas de actuación. Papers de Turisme, Generalitat Valenciana, 36, 41-55.
Valls, J.F. & Vila, M. (2004). Cuadro de mando integral para destinos turísticos. Gestión de destinos turísticos sostenibles (pp. 208-252). Barcelona, España: Gestión 2000.[ISBN: 84-8088-500-9]
Aportación al Cuadro de Mando Integral para Cadenas Hoteleras. Estudio de Ejes y Variables Críticas de Actuación en el Ámbito Español. Doctorando:Vila, M.. Dirección:Philippe Lorino y Francesc Valls. ESADE - URL, 02/2004
