Associate Professor, Department of Economics, Finance and Accounting at
Esade
URL Associate Professor
Faculty Vice Dean, Academic Vice-Deanship
Investigador,
Biography
She has collaborated with ESADE's Centre for Tourism Management CEDIT since 2001,
being responsible for its management since September 2004. She is currently in charge
of the Tourism Business Management and Administration programme and the International
Doctoral Tourism and Leisure Colloquium. She is in charge of the organization of various
conferences for the circulation, among the tourism sector, of studies prepared in
the CEDIT.Her research and teaching activity has concentrated on the area of management
control and on the sphere of tourism industry. In particular, her lines of research
refer to performance measurements, and critical factors of success of tourism businesses.
Previously, Mar worked in companies such as KPMG Peat Marwick, BSCH and CIRSA.She
has published various articles and chapters of books, including: 'Aportación al cuadro
de mando integral para cadenas hoteleras en España. Variables críticas de actuación'
[Contribution to the balanced scorecard for hotel chains in Spain. Critical variables
of action] in 'Papers de Turisme', Generalitat Valenciana, 'Cuadro de mando integral
para destinos turísticos' [Balanced scorecard for tourism destinations] in 'Gestión
de destinos turísticos sostenibles', Gestión 2000 and 'Cataluña' [Catalonia] in 'La
actividad turística española 2004', Ed. Ramón Areces.In 2006 she received a positive
assessment of her teaching and research activity from the Agency for the Quality of
the Catalan University System AQU.
Contact details
Tel: +34 932 806 162
Ext. 2390
Fax: +34 932 048 105
