Associate Professor in the Department of Marketing Management
URL Lecturer
Academic Programme Director, Executive Master's Programme in Marketing & Sales
Academic training
Master of Business Administration in Retailing and Wholesaling. The University of Stirling
Licenciado en Ciencias Empresariales y Máster en Dirección de Empresas. ESADE
Llicenciat en Administració i Direcció d'Empreses. ESADE - Universitat Politècnica de Catalunya
Interest Areas
Commercialization and retail study, teaching and practice, especially regarding innovation
Future marketing trends: an interdisciplinary perspective
Innovative methods to be preferred for clients
Innovation in education
Biography
Passionate about retail innovation, a speciality that he has developed in 21 countries, he manages to combine his work at ESADE as Associate Professor in the Department of Marketing Management, with consultancy activity in intellectually significant projects.
He is Visiting Professor at SDA Bocconi (Milan, Italy). He has lectured at University of Edinburgh (Scotland, United Kingdom), University of Vienna (Austria), École Supérieure de Commerce of Lyons (France), Universidad Católica de Córdoba (Argentina), the Stucka University of Kharkov (Ukraine) and the Kazakhstan Institute of Management (KIMEP) in Kazakhstan. He has also presented sessions at the Goizueta Business School and at various other academic institutions. In 2004, he took the Active Learning Program at Harvard Business School, USA. He gives numerous lectures and is author of several books and articles.
As a consultant, he has worked with companies such as Asics, Bayer, Bed's, Bimbo, Camper, Caprabo, Cepsa, Coca-Cola, Comité Olímpico Internacional, Cuevas, Eroski, Eukanuba, Euromadi, Fagor, General Optica, Goodyear, Danone, Grupo Sans (Sara Lee branded apparel), Habitat, Imaginarium, Intersport, 'la Caixa', Marcilla, Mattel, Mercadona, Nutrexpa (Cola Cao), Pans & Company, Prénatal, Punto Blanco, Pyrénées, Sonríe, Supsa, Unilever (Instituto Pond's), Uralita, Valentine o Viajes El Corte Inglés, among others.
Finalist at Retail Innovation Award 2009 for his project Aqui é. Winner of the City Marketing award 2004 for the best city promotion marketing plan with the Smuack Lleida project. Adviser to Supsa, the company winning the World Electronic Marketing Award (1999).
He has been an ESADE lecturer since 1986, and Director of the Department of Marketing Management, 'The Market Team' (2003-2005).
Selected publications
Martínez-Ribes, Ll. (2012). Shopping experience and neuroscience. Retailers Association of India (RAI). Retail Leadership Summit (RLS) 2012. Mumbai, Maharashtra (India), 17/01/2012 - 19/01/2012.
Ejecutivo de empresas.
Martínez-Ribes, Ll. (2004). Retail branding through Retail Innovation. 8th International Conference of Retailing & Commercial Distribution. Teaching and Research Issues. London, UK.
Martínez-Ribes, Ll. (1996). The Olimpic Museum Shop, case study.
Martínez-Ribes, Ll. (1989). Commercial distribution: a world to the wise. European Management Journal, 7(2), 180-181.
Cisneros, G. & Martínez-Ribes, Ll. (1988).Segmentación de los estilos de vida de los consumidores del área metropolitana de Barcelona. Working papers de ESADE (nº 8). ESADE FUNDACION
