Lecturer in the Department of Marketing Management
URL Lecturer
Director of the Brand Centre
Academic training
Llicenciat en Ciències Empresarials i Màster en Direcció d'Empreses. ESADE
Licenciado en Administración y Dirección de Empresas. ESADE - Universitat Politècnica de Catalunya
Licenciado en Ciencias Económicas y Empresariales. Universitat de Barcelona
Licenciado en Sociología. Centre Universitaire de Paris-Vincennes
Interest Areas
Corporate communication
Reputation, identity, corporate brand
Marketing communication
Biography
He is Director of the Master in Marketing Management and Commercialization programme. He has combined academic life with business activity. He is the Lecturer on the Marketing and Corporate Communication courses for the various undergraduate and master programmes (Undergraduate Management Programme, Full-Time MBA, Part-Time MBA, Master in Marketing Management and Commercialization) and for Executive Education (Strategic Management of Communication Programme). Previously, he was an Associate Professor of Market Research, Marketing Information Systems, and Marketing Policies and Strategies.
He was the Founder and Partner of marketing services companies. He was a Partner and Chief Executive of Vizeversa, an advertising agency that was taken over by the communication group currently called Euro RSCG. He was also the Founding Partner of Vinizius, currently Vinizius Young and Rubican. He was likewise a Partner of the advertising agency Dayax. He was the Founding Partner of Incommerce Barcelona, a company dedicated to electronic commerce, and of Disnet Sistemas de Distribución, a logistic operator.
He has worked for the brand communication and management of companies such as Nestlé, on its children's food product line, Caixa Catalunya, Gas Natural, IberCaja, Enher, Roc and La Sirena.
He has also worked in communication for employers' associations, such as the Higher Council of Chambers of Catalonia or the Urban Property Chamber of Barcelona. He has likewise worked in communication for various ministries of the Generalitat (Autonomous Government) of Catalonia (Health, Education, Territorial Policy, Public Works).
He is currently Joint Director of the Strategic Management of Communication programme.
Contact
josepm.oroval@esade.edu
Phone: +34 932 806 162 Ext. 2400
Fax: +34 932 048 105
Av. de la Torre Blanca, 59 E-08172 Sant Cugat
