Associate Professor, Department of Marketing at
Esade
URL Associate Professor
Directora acadèmica in CEMS MIM, Master CEMS
Biography
She has combined teaching in Italy, Spain, Chile, Bulgaria, Portugal and China with
research and strategic consulting throughout her career.She began her teaching career
in Italian universities and a year later began training managers in research and education
centres in Naples and Milan. Three years on, Ivana moved to Mexico to take part in
setting up a new production and sales subsidiary of a multinational chemical company.
Once the project was finished, she moved to Spain to take a doctoral programme and
to undertake research work within the framework of The European Commission¿s Training
and Mobility of Researchers in Europe initiative 1996 ¿ 1998. This project focussed
on innovation management in SMEs. She soon forged stronger links with ESADE and began
to take part in: management training programmes in Bulgaria particularly in the export
field; the Universidad de Chile programmes for training trainers; MBA programmes in
Portugal, Italy and China. Since 2009, she has been Visiting Professor at Peking University
for the BIMBA programme Beijing International MBA. She regularly takes part in international
academic conferences as both speaker and moderator. Ivana also gives regular talks
at Casa Asia, Chambers of Commerce in Spain, training centres for Asian markets and
at sectoral clubs of ESADE¿s Alumni Association.She was a member of ESADE MBA Management
Team Board in her capacity as Associate Director of the Full-Time MBA programme.She
was Academic Director of the Executive Master in Marketing and Sales 2011-13 and Director
of the Executive Masters Programmes Unit 2014-2016.Ivana has published various books
and articles, including some studies about chinese investment in Europe. She has also
published more general articles in magazines such as Harvard Deusto Marketing y Ventas
Spain, Segmento Mexico and China Business Magazine China.She has been full professor
at ESADE since 1998.
Contact details
Tel: +34 932 806 162
Ext. 2392
Fax: +34 932 048 105