Associate Professor, Department of Marketing at
Esade
Contracted Doctoral Professor URL
Investigador, ESADE D3 - Institute for Data-Driven Decisions
Biography
Prof. Evangelidis received his Ph.D. degree in Marketing and his Master's degree in
Business Administration with a specialization in Marketing both with distinction from
Rotterdam School of Management, Erasmus University Rotterdam. He received his Bachelor's
degree in Marketing and Communication from Athens University of Economics and Business.Ioannis
studies consumers' decision-making, and his research primarily focuses on understanding
how people's use of attribute information and choice behavior can be influenced by
changes in the decision context. His work has been published in leading Marketing,
Management, and Psychology journals, such as the Journal of Marketing Research, Management
Science, Psychological Science, and the Journal of Experimental Psychology: General.
His findings were featured in popular media outlets, including the New York Times,
Boston Globe, and the Huffington Post.
Contact details
Tel: +34 932 806 162
Ext. 5807
Fax: +34 932 048 105