Doctor en Administració i Direcció d'Empreses. ESADE - Universitat Ramon Llull
Licenciado en Investigación y Técnicas de Mercado. Universitat de Barcelona
Interest Areas
Brands: from strategic definition to implementation and management
Biography
He coordinates the academic and research area of Brand Management in the Department of Marketing Management at ESADE Business School. He is a member of various associations, an expert belonging to several institutions and a reviewer of material for submission to academic conferences. He has written numerous articles for general and specialist press and has published on the 'management of meaning' in academic and professional publications in Spain and abroad.
Professionally he has always been connected with brands as consultant in strategic account planning and marketing communications, working for various communication groups including Interpublic, WPP and Havas.
