February 04, 2012
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Faculty - Diego Torres


 

Diego Torres


Academic training
  • Doctor. ESADE - Universitat Ramon Llull
  • Licenciado en Administración y Dirección de Empresas. ESADE - Universitat Ramon Llull
  • Licenciado en Ciencias Empresariales y Master en Dirección de Empresas. ESADE
Interest Areas
  • Competitive strategy
  • Sponsorship and patronage strategy
  • Project management
  • Strategic consulting
Biography
He is Chairman of the Nóos Institute, a scientific association whose mission is to promote research into the strategies of patronage, social responsibility, and sponsorship. He chairs the Organizing Committees of two international congresses, the Valencia Summit and the Illes Balears Forum. He is a member of the Iberoamerican Academy of Management.

He has acted as consultant to organizations such as Abertis, BBVA, Repsol, Santander Central Hispano, SEAT, the SGAE and Telefónica, helping to draw up their sponsorship, patronage and social responsibility strategies. He has also advised various cities on how to take advantage of major sports events as opportunities for territorial development. He began his career as a consultant in Arthur Andersen and, subsequently, as a manager in Hewlett-Packard.

He has published numerous articles and publications, in addition to several books, such as: 'El compromiso con los stakeholders', 'Cómo elaborar un plan estratégico', 'El patrocinio visto por sus principales protagonistas', 'El plan de empresa', 'Major Sport Events as Opportunity for the Development of Cities', 'New Trends in Management of Major Sport Events', 'La necesaria implicación de la ciudad para el éxito de un gran evento deportivo', 'New Views on Sport Tourism' and 'Building a Working Agenda in the Field of Sport and Tourism'.

He currently teaches Competitive Strategy on the MBA programme and Strategic Consulting on the Combined Undergraduate & Master in Management Programme. He has been a Lecturer at ESADE since 1989.
Teaching experience

Teaching activity at ESADE
  • Dirección de Servicios Integrados de Salud, Executive Education
  • ISDEFE Programa de Desarrollo Directivo 3ª EDICIÓN, Executive Education
  • MP - LIS Módulo III - Colaboración entre ONG y empresas, Executive Education - Madrid
  • Estrategia Competitiva, Part Time MBA - Barcelona

Investigation

Specialised publications

Monographs

  • Torres, D.. (2010). Informe anual sobre el estado del patrocinio en España 2009.Strategy Innovation Lab.

Cases and notes

  • Torres, D. (01/2010).Chipotle.

  • Torres, D. (2010). (06/2010).Aliados para crecer: Bioaccez Controls.

Published books and chapters

Published books Participation in conferences, congresses, semanay and workshops

  • Torres, D. (2010). Lecciones para superar la adversidad.
    Club Comunidad Valenciana ESADE Alumni. Presentación del Program for Management Development (PMD®) de la XVI edición del Programa de Alta Dirección de ESADE. Alicante, 07/10/2010


  • Torres, D. & Planellas, M. (2002). La dirección por proyectos, una herramienta para los emprendedores.
    Cambra de Comerç de Barcelona; Barcelona Activa. Día del Emprendedor de Barcelona Activa. Barcelona, 01/04/2002


External activity and representation

Presence in the media

  • Torres, D. (2009). Patrocinio de cine.Cinco Días

  • Torres, D. (2009). El patrocinio del Santander.Cinco Días

Professional non-teaching experience

Consulting experience

  • Consultor. Socio Director del Strategy Innovation Lab
    (2007 - 2010)


  • Consultor. Vicepresidente del Instituto Nóos
    (2003 - 2007)


  • Consultor. Director General de E-Strategies
    (2000 - 2003)


  • Consultor. Socio de Virtual Strategies
    (1995 - 2000)