Bart De Langhe
Associate Professor, Department of Marketing in ESADE
Contracted Doctoral Professor URL


Education

  • Ph.D. Marketing. Rotterdam School of Management
  • Master in Psychology. Catholic University of Leuven
  • Bachelor in Psychology. Catholic University of Leuven

Areas of interest

  • Consumer and managerial judgment and decision making; Behavioral economics

Biography

Bart De Langhe is Associate Professor of Marketing at ESADE (Barcelona, Spain). He obtained a Ph.D. in Marketing from the Rotterdam School of Management, Erasmus University (The Netherlands) and Bachelor and Master Degrees in Psychology from the Catholic University of Leuven (Belgium). Before joining ESADE he was on the faculty for six years at the Leeds School of Business, University of Colorado-Boulder (USA). He has had visiting positions at the Booth School of Business in Chicago, the Rotterdam School of Management, and the Catholic University of Leuven.

Bart's research examines how consumers and managers make judgments and decisions, with a specific emphasis on intuitions about data, metrics, and statistics. He has published articles in leading academic journals in marketing and management, such as Journal of Consumer Research, Journal of Marketing Research, Management Science, and Organizational Behavior and Human Decision Processes. His work is featured regularly in popular outlets, such as Harvard Business Review, The Wall Street Journal, and The New York Times. In 2017, he was recognized by the Marketing Science Institute as one of the most promising young scholars in marketing.

Bart lives in Barcelona with his spouse and two children. Being a good Belgian citizen, he loves beer, food, and riding his bike.


Selected publications

De Langhe, Bart, Puntoni, S. & Larrick, R. (2017). Linear thinking in a nonlinear world. Harvard Business Review, 95 (3), pp. 130-139.

De Langhe, Bart (2016). The marketing manager as an intuitive statistician. Journal of Marketing Behavior, 2 (2-3), pp. 101-127. DOI: 10.1561/107.00000032.

De Langhe, Bart & Puntoni, S. (2016). Productivity metrics and consumers' misunderstanding of time savings. Journal of Marketing Research, 53 (3), pp. 396-406. DOI: 10.1509/jmr.13.0229.

De Langhe, Bart, Fernbach, P. M. & Lichtenstein, D. R. (2016). Navigating by the stars: Investigating the actual and perceived validity of online user ratings. Journal of Consumer Research, 42 (6), pp. 817-833. DOI: 10.1093/jcr/ucv047.

De Langhe, Bart, Fernbach, P. M. & Lichtenstein, D. R. (2016). Star Wars: Response to Simonson, Winer/Fader, and Kozinets. Journal of Consumer Research, 42 (6), pp. 850-857. DOI: 10.1093/jcr/ucw007.

De Langhe, Bart & Puntoni, S. (2015). Bang for the buck: Gain-loss ratio as a driver of judgment and choice. Management Science, 61 (5), pp. 1137-1163. DOI: 10.1287/mnsc.2014.2045.

De Langhe, Bart, van Osselaer, S. M., Puntoni, S. & McGill, A. L. (2014). Fooled by heteroscedastic randomness: Local consistency breeds extremity in price-based quality inferences. Journal of Consumer Research, 41 (4), pp. 978-994. DOI: 10.1086/678035.

De Langhe, Bart, van Osselaer, S. M. & Wierenga, B. (2011). The effects of process and outcome accountability on judgment process and performance. Organizational Behavior and Human Decision Processes, 115 (2), pp. 238-252. DOI: 10.1016/j.obhdp.2011.02.003.

De Langhe, Bart, Puntoni, S., Fernandes, D. & van Osselaer, S. M. (2011). The anchor contraction effect in international marketing research. Journal of Marketing Research, 48 (2), pp. 366-380. DOI: 10.1509/jmkr.48.2.366.

Puntoni, S., De Langhe, Bart & van Osselaer, S. M. (2009). Bilingualism and the emotional intensity of advertising language. Journal of Consumer Research, 35 (6), pp. 1012-1025. DOI: 10.1086/595022.