Lecturer in the Department of Marketing Management
Academic training
Doctor per la Universitat Ramon Rull. Ramon Llull
Master en Dirección y Administración de Empresas. Esade
Licenciado en Marketing. Universidad Diego Portales
Licenciado en Administración de Empresas. Universidad Diego Portales
Interest Areas
Brand Management
Consumer Marketing
Marketing Management
Private Labels, Store Brands, Retail Branding
Biography
Andrés Cuneo, Ph.D. in Management Sciences (Marketing), MS Marketing and MBA from ESADE. Graduated in Business Studies at the Universidad Diego Portales (Chile).
His career has been linked to marketing management and to brand development in companies from the FMCG industry, both in Latin America and in Europe.
During his career, he has held managing positions in marketing and sales, mainly in the FMCG, Telecom and Industrial: He has done business strategic consultancy in Spain, Italy and Portugal for companies such as Nestlé, Telefónica and the Agrolimen Group.
Currently, he combines his teaching activity at ESADE with consulting activities in marketing and innovation.
His areas of teaching interest are, mainly, marketing management, strategic marketing, brand management and consumer marketing.
Since 2002, he has collaborated on ESADE's Undergraduate, MBA and Executive Education programmes.
