Doing Business Globally

The program aims to:

Help participants face the challenges of managing global companies, highlighting the basic elements that global companies have to deal with in order to successfully take advantage of their global presence.
Learn from experiences on the difficulties in implementing strategies in general, and implementing them in international contexts in particular.
Analyze the different stages of the internationalization process raising the main issues companies internationalizing have to face, such as sequencing product launching, identifying markets and designing entry strategies.
Identify best practices in global management of Spanish and US companies.
Identify new business opportunities that emerge from presence in emerging countries.

Senior-level executives from companies dealing with issues related to global, regional or international management as well as managers from companies engaged on an internationalization process. Managers or professionals who wish to update their knowledge and skills in strategic management with an international perspective will also obtain breakthrough take-aways.

Going International

When and why to internationalize.
Selecting the markets: country portfolio analysis.
Expanding country portfolio analysis: adding the international distances.
Sequencing products to facilitate the process.
Developing successful entry strategies.

From global presence to creating global competitive advantages

Analyzing and understanding the environment of the company.
Locating activities for maximizing global advantages.
Sharing and leveraging locational competencies.

Management global companies

Transforming multinational companies into transnational firms.
Organizing the transnational for optimizing global advantages.
Coordinating global activities.

Identifying new global opportunities

The challenge of national champions in emerging markets.
Modifying business models for new markets.
Serving emerging markets.

Doing Business Globally builds knowledge on the experience of the participants. The course expects the participants to be active contributors in the process of discussing the challenges of managing global companies. Their insights are contrasted to conceptual frameworks introduced by the faculty.

The course involves a series of group work activities, cases studies, interactive lectures and other activities designed for enhancing the learning process. Participants will be asked to identify an issue for specific analysis and discussion throughout the program.

The course is enriched with guest lecturers coming from leading Spanish international businesses who interact with participants in order to discuss their experience in light of the content of the program.

Dates Tuition Eur. Location

June, 2009

1.850¤

Barcelona