Sales & Operations: Breaking the walls to serve the customer

The program is designed to provide managerial tools and insights on:

• New approaches for achieving agility and competitive advantage through SCM.
• Managing lead-times strategically.
• Synchronising the supply chain: Planning across the extended enterprise.
• Managing demand to make replenishment more eficient.
• Understanding the cost-to-serve and how to measure supply chain performance.
• Overcoming the barriers to supply chain integration.

Training is imparted through participatory learning and group work. This ensures that participants get the opportunity to put forward their views and discuss key concepts of Supply Chain Management.

• Methodology adapted to requirements
• Dynamic learning
• Interaction

The program is designed for senior managers and executives in logistics, supply chain, distribution, marketing, customer services, purchasing and operations.

Dates	Tuition Eur.	Location
April, 23 and 24, 2009	1.075¤	Barcelona

Program Director
Cristina Giménez Thomsen	cristina.gimenez@esade.edu
Martin Christopher	m.g.christopher@cranfield.ac.uk
Barcelona
Silvia Rull Amils, Product Manager	silvia.rull@esade.edu
Sandra Mena López, Program Manager	sandra.mena@esade.edu