Topics covered
- The returns-risk equilibrium: the role of segmentation.
- Re-balancing customers' budget items.
- Portfolio management: 'Cliducts'.
- Low-cost vs. low price.
- Wartime marketing.
Led by Carlos Torrecilla Gumbau, Associate Professor in ESADE's Department of Marketing Management.
Registration fee
- 2 days - 700 ¤ per day
- 3 to 5 days - 625 ¤ per day
- 6 to 8 days - 525 ¤ per day
* You must register for at least 2 days
Further information
ESADE Business School
Mateo Inurria, 25-27 · 28036 Madrid
Tel. 913 597 714 · Fax 917 030 062
exedMAD@ esade.edu
