Topics covered
For our business culture to maximise returns from innovation a medium to long-term vision is required, sometimes a really expensive exercise and one with unpredictable results. While many organisations that work on this timescale only use a fraction of their true 'creative talent', when faced with a situation of crisis, they may triple it or more.
Breaking molds and finding new solutions is the way to go. In this seminar, we give some specific and unusual management guidelines for the daily routine of companies to help them achieve this.
Led by Marcos Gómez Jiménez Lecturer in ESADE's Department of Marketing Management.
Registration fee
- 2 days - 700 ¤ per day
- 3 to 5 days - 625 ¤ per day
- 6 to 8 days - 525 ¤ per day
* You must register for at least 2 days
Further information
ESADE Business School
Mateo Inurria, 25-27 · 28036 Madrid
Tel. 913 597 714 · Fax 917 030 062
exedMAD@ esade.edu
