Innovating in Retail

This programme has been designed in such a way that, by the end of the course, participants:

• Can better understand customers, current and potential, so that their management is more customer-focused, enabling them to achieve higher sustained profitability.
   
• Acquire skills to create and manage innovative business models in retail.
   
• Know how to plan innovative models of business in retail.

To achieve these objectives, the most appropriate participant profile for this programme are executives with the following three characteristics:

• People with sufficient authority to direct their business’ retail via an innovative route.
   
• People with management experience (not necessarily in retail).
   
• People with an open mind to explore new routes, unafraid to think ‘outside the box’.
   

Our goal is for programme participants to have similar executive profiles, but from a variety of sectors. As a result, their different sensitivities will enhance learning.
 

Effectively selling to the public means more than simply putting up some shelves and plugging in a cash register in a creatively decorated store, or designing a website.

Innovating in retail means understanding the specifics of this type of business model, its strategic potential, its key methods and how to become customers’ choice of preference.

The Innovating in Retail Programme is divided into three blocks:

• Understanding context and client
• Strategic options
• Key operational policies

This programme is ideal for learning about analysis systems and well-structured management methods. It includes not only knowledge but also skill development and enables participants to discover the appropriate attitudes for creating and managing innovative business models in retail. The programme is not intended to give tips, recipes, truisms or let participants simply hear about what others are doing.

As a result, the programme will be highly participatory, geared around participants mastering how to design and manage innovative business models in retail.

The programme will involve a combination of methodologies including examples, exercises, case studies, mind maps, guest speakers and group work, in addition to discussions led by the corresponding professor.

In short, a solid, multifaceted and practical learning experience, but also one that is very entertaining.

Dates	Price	Location
February 9 to 24, 2011 7 days distributed in 3 modules. From 9am to 18.30pm and from 9am to 14pm  the last day.	4.850€ 4.120 € Anticipated inscription (up to the 14th of January 2011)	Barcelona

Program Director Barcelona

see CV

Barcelona