Program for Marketing Management - PMM

• How can companies achieve a greater, and better, market orientation?
• How can marketing executives identify opportunities, threats and changes in the competitive environment and take steps to address these issues in the market, in marketing channels and with regard to the competition?
• What are the keys to defining a successful marketing strategy?
• What marketing tools are available to companies? How should they be used?
• How should marketing activities be planned? What criteria should be used to put these activities into practice?
• How should their results be analysed? How can we learn from them to improve future results?

ESADE’s teaching methodology involves a range of tools designed to encourage an active learning process and a work method that aids the decision-making process. Over the years, ESADE has found this method provides the best results in business-management education.


Dynamic learning
Classroom learning takes the form of participatory sessions in which students discuss and debate key concepts related to the management and design of company development strategies.

Managing Director Forum
The programme is enriched by the participation and experience of distinguished business executives who give presentations on current topics, followed by open debates. These sessions allow students to share their concerns as executives with major figures from the business world.

Individual and group work
The programme’s high level of quality requires that participants complete rigorous academic projects, both individually and in groups.

Student portal
This portal is a tool provided by ESADE Business School to support programme participants, allowing them to download course materials, send and receive messages to faculty or other students, and visit many information sources that allow them to get more out of the programme. Ongoing use of the portal is to achieving dynamic interaction between students, the faculty and the institution.

Program Director

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