Internationalization: Leadership and Growth

The programme provides the participants with the interpretative framework and the tools to deploy for sound decision making with regard to the internationalisation of a company, as well as the knowledge of the necessary operations so that internationalisation becomes successful and consolidated.

The programme has been developed so that the participants:

• Know and understand the extent of globalisation in their sector and how it affects the need to internationalise their company.
   
• Understand the distinct internationalisation options available to them and the need to prepare the company well, prior to going international.
   
• Learn how to use the tools needed to implement internationalisation in an optimal manner for the chosen modalities, and how to avoid errors that other companies have committed.
   
• Gain experience of monitoring an internationalisation plan and taking the appropriate measures, as well as knowing how to confront the Human Resources, Financial and Operational challenges that will be encountered. 
   
• Undertake the Internationalisation Diagnosis of their own company to achieve the improvement of its current internationalisation process, or to successfully manage its first stages of internationalisation.
  
   

The most appropriate profile of the participant would have the following characteristics:
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• Company owners or general managers,
   
• managers who work in any of the functional departments of their company that necessarily have contact with international operations,
   
• who work in companies of any sector that already has international operations or that is preparing its launch into international business,

• who bring an open mind to the evaluation of the current situation of their company in relation to internationalisation and the taking of measures to optimise and accelerate its international activities.

Module 1

SESSIÓN 1

• Introduction to the programme.
• The national and international macroeconomic environment.
• The phenomena of globalisation and how it affects the need to internationalise your company
• CEO FORUM. We have the contribution of a manager from an internationalised company who will tell us about their experience.

SESSIÓN 2

• The 6 keys factors for Internationalisation.
• Tool: the three steps for successful internationalisation.
• Trade strategy and definition of one’s competitive advantage as a foundation for international success.
• Legal aspects of internationalisation.
• Introduction to the Internationalisation Diagnosis and explanation of the analytical methodology to be used and the IT tool that supports it.

Inter-module

BLENDED LEARNING SESSIÓN: Internationalisation Diagnosis. Follow-up and personalised feed-back: through the programme’s digital platform each participant will undertake, individually, the Internationalisation Diagnosis for their company, using the online diagnosis tool. In order to undertake this they will have the help and the feedback of the programme director.

Module 2

SESSIÓN 3

• Financing and risk analysis. Tool: Risks Portfolio.
• Logistics and Operations strategy.
• CEO FORUM

   SESSIÓN 4

• Human Resources Management: the challenges of internationalisation.
• Presentation of the results of the Internationalisation Diagnosis.
• Conclusions and end of programme. Presentation of certificates.

• The class room training is developed through participative classes in which will be presented each of the programme’s subjects and there will be presentations, group work and the study of various practical case studies of companies that have successfully confronted internationalisation.
   
• With the aim that participants get the maximum benefit from this programme they will each conduct a self diagnosis for their company’s Internationalisation, whether it be a company that already has international operations, or one planning to move into international business. This diagnosis is undertaken in the format of blended learning combined with carrying out the diagnosis using the online tools and with the assistance of a tutor, with their subsequent in-class discussion. 
   
• In addition, we will complement the session with two CEO FORUMs for which we will have the contribution of renowned managers, who will share with us their internationalisation experiences, and over the course of a dinner, we will have the opportunity to put questions to them.
   

Dates	Fees	Location
	3.280€	Barcelona
Module 1:  days 15 and 16 October, 2012
Intermodule:  session BLENDED LEARNING
Module 2:  days 12 and 13 November, 2012

Program Director Barcelona

Josep Franch Bullich

josep.franch@esade.edu

see CV