Professionalisation

Hands on experience with TOP Companies

The MSc in Marketing Management is aimed at accelerating your professional future success. While giving you a solid foundation in theory, the programme takes a highly practical, hands-on approach that exposes you to international marketing best practices in action.

You will enjoy direct contact with world-leading marketers in faculty – throught leaders and game-changers who bring their deep knowledge and global experience to your learning. You will experience project work with market-leading business and have the chance to hone real-world skills and networks as you translate theory into practice. The Profession in Action Week immerses you in the day-to-day responsibilities of a leading marketing professional, helping you build the understanding, skills and confidence to hit the ground running.

Profession in Action

Don’t just study excellence. See it firsthand. The Profession in Action immersion week puts you inside leading companies from different sectors to get a real perspective and deep knowledge about how the marketing functions are executed in different companies of diverse industries and business cultures, and learn how the theoretical frameworks are being applied.

Take a deep dive into the dynamics of different professional roles and positions. See for yourself how marketers work with diverse organisations and their partner ecosystems.

Through Profession in Action you’ll roll your sleeves up and learn what it means to be a top marketing professional in multinationals such as Nestlé, L’Oréal and Telefonica, including how they interact with local businesses and creative agencies act as key partners.

Companies participating in 2018 edition

080 Barcelona Fashion

AECOC

Alfa Consulting

Bayer

BCN Tech City

CaixaBank

Danone

DDB

Desigual

Egisa

Everis

GB Foods

Havas

Hawker

HP

IBM

Kantar

Lactalis - Nestlé

L’OREAL

Mediapro

Nestlé

Oysho

Reckitt Benckiser

Roca

Sellbytel

Simon Kucher & Partners

Summa

Tiendeo

Unibail - Rodamco

Vice

Vueling

Wanup

Zurich