Lara Daniel, who graduated from the ESADE Master of Science in Marketing Management with the class of 2013, has been selected by the international magazine Forbes for its '30 Under 30' list in the Media & Marketing category. This prestigious list identifies 30 young leaders who are driving the world of news, content and sales strategies.
Lara Daniel is the CEO and co-founder – together with Christoph Kastenholz, who also made the Forbes list – of Pulse Advertising, a global market leader in influencer marketing. “It is a great honour to be chosen for the Forbes ‘30 Under 30’ list from nearly 15,000 candidates,” commented Ms. Daniel. “As an entrepreneur, you tend to always notice the potential – everything that’s not going well enough and could be improved,” added the ESADE graduate. “Receiving this recognition has helped me realise just how far we’ve come and everything we’ve achieved in five years. It is an acknowledgment of the hard work of the entire Pulse Advertising team as we work to become a global leader in the influencer marketing industry.”
With offices in Hamburg, New York, Milan and Los Angeles, Pulse Advertising specialises in developing and managing digital campaigns for some of the world’s most prestigious brands. The marketing agency has a network of more than six thousand influencers and a global reach of more than one billion users.
“When we started out, there was no such thing as the influencer marketing industry,” commented Ms. Daniel. “We have been able to witness and shape the growth of this field of marketing. This recognition shows that we have built and consolidated the credibility that this form of advertising deserves, in collaboration with enthusiastic and innovative teams from the brands we work with.” She added: “It proves that dreams can come true if you fight for what you believe in and invest in great people.”