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  • May
  • 23

NGO communication and brand strategies

Starts: 
May 23, 2018, 18:00
Ends: 
May 23, 2018, 19:45
Address: 
CaixaForum Barcelona - Av. Francesc Ferrer i Guàrdia, 6-8, Barcelona
City: 
Barcelona
Organiser: 
ESADE Institute for Social Innovation, Obra Social La Caixa
Contact: 
Mireia López
mireia.lopez1@esade.edu

Why is it important for NGOs to build and nurture their brands? How can they create their own brand image? What do they have to consider when defining and implementing institutional communication strategies? How can NGOs and other not-for-profits manage their communication efforts effectively in order to strengthen their brands, reputations, resources and social impact?

Obra Social “la Caixa” Foundation and the ESADE Institute for Social Innovation are pleased to invite you to a debate on the communication and brand strategies third-sector organisations should adopt. We’ll be joined by three organisations working in different fields and areas.

Speakers:
Carmen García, President at Fundación Tomillo
Olivia Acosta, Image Comunication Director at the Spanish Red Cross
Laura Lanuza, Head of Press and Social Networks at Proactiva Open Arms
Moderator: Ignasi Carreras, director at the Institute for Social Innovation, ESADE