The rise of digital activism has had profound effects with regard to the redefinition of power, the role of NGOs as intermediaries, the emergence of new actors and the challenge of seducing new generations of activists. In this rapidly changing context, new windows of opportunity are opening up at the intersection of digital tools and storytelling.
You are invited to a session that will inspire you to explore the ways in which social networks can be used to recruit and seduce new activists to support your organisation's initiatives.
Under the guidance of Liliana Arroyo, an expert on digital transformation and social innovation, we will explore the ways in which individuals and organisations can launch viral campaigns on social media platforms and develop tools for accessing and sharing information transparently for the purposes of fundraising, spreading awareness and modifying consumption habits.
Liliana Arroyo, expert on digital transformation and social innovation, Director of Social Impact at Playground, and researcher at the Institute for Social Innovation at ESADE.
Executive MBA <b>(monthly format)</b> Experience Days held in Barcelona Campus between February January 17th - 19th, 2019.
EMBA (monthly format) Experience Day [Barcelona Campus]
Almuerzo Informativo PMD® y AMP - 17/01/2019 Programas de Desarrollo Directivo.