The digital era: The major challenge for brand authenticity

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  • November
  • 17

The digital era: The major challenge for brand authenticity

Starts: 
November 17, 2017, 09:00
Ends: 
November 17, 2017, 11:30
Address: 
ESADE Madrid. C/ Mateo Inurria, 27
City: 
Madrid
Organiser: 
ESADE
Contact: 
Ignacio Ramón
ignacio.ramon@esade.edu

The digital era: The major challenge for brand authenticity

On November 17th, Cohn & Wolfe will present the fifth edition of the Authentic Brands study in Spain, an event organised along with the Leading Brands of Spain Forum (FMRE) and ESADE. The study’s authors analysed 1,400 companies and interviewed more than 15,000 consumers to reveal the secrets behind brand authenticity.
 
9.00 am    Participants welcomed / networking coffee

9.30 am    Welcome address
Jaime Castelló Molina, Lecturer, ESADE Marketing Department, and Director, ESADE Madrid Executive Master in Marketing and Sales

9.40 am    The value of brands 4.0
Pablo López, Deputy General Manager, FMRE

9.50 am    Presentation of the study, Authentic Brands 2017
Brooke Hovey, Director, Cohn & Wolfe Client Services

10.00 am    Results in Spain
Adriana Ibargüen, Director, Cohn & Wolfe Spain

10.10 am    Roundtable discussion with some of the brands included in the ranking: “The digital era:The major challenge for brand authenticity”

11.30 am    Closure and acknowledgements