Conference: "Brand Protection Strategies for the New Panorama of Top-Level Domains (TLDs)"

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  • November
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Conference: "Brand Protection Strategies for the New Panorama of Top-Level Domains (TLDs)"

Starts: 
November 17, 2017, 09:00
Ends: 
November 17, 2017, 14:30
Address: 
ESADE Barcelona. Av. Pedralbes 60-62
City: 
Barcelona
Organiser: 
ESADE
Contact: 
Queralt Puig
queralt.puig@esade.edu

This conference, sponsored by ICANN and the CORE Association, will feature industry experts, including registry representatives, registrars and trademark owners, in a practical, dynamic and participatory format

The Internet Domain Name System is currently undergoing one of the most profound changes since its inception with the introduction of more than 1200 new generic top-level domains (gTLDs). Prior to 2013, the year in which the first new gTLDs were rolled out, trademark owners wishing to register an Internet domain name had to choose one of the 22 available “classic” domain extensions (e.g. brand.com, brand.net, brand.org, brand.int., brand.biz, brand.cat , etc.) or a territorial domain (e.g. brand.es).
 
Most of the new domain extensions currently available are open (generic), including 51 community domains, 53 geographic domains, and 92 internationalised domains (i.e. domain extensions in non-Latin characters). More than 400 of the new domain extensions that have already been assigned are branded gTLDs (e.g. .seat).
 
The new domain name panorama ushers in new opportunities, but it also poses new threats and challenges for trademark owners. How do we maintain or even increase brand visibility and online positioning in this vast sea of new domains? This conference will address this issue and, in particular, the possibility of applying for a branded domain, as well as discuss the various second-level domain registration strategies. It will also explain how to prevent or minimise trademark abuse by third parties and effectively combat cases of cybersquatting, which could potentially proliferate in keeping with the proliferation of available domains.
 
This conference, sponsored by ICANN and the CORE Association, will feature industry experts, including registry representatives, registrars and trademark owners, in a practical, dynamic and participatory format.
 

PROGRAMME
 
9:00 am Check-in
 
9:15 am Welcome and opening remarks

Mario A. Sol, Director of the Master in IT+IP at ESADE Law School
 
9:30 am The new top-level domain (gTLD) framework
Presentation: Cecilia Cáceres, student of the Master in IT + IP at ESADE Law School
 
The new top-level domain (gTLD) framework
Andrea Beccalli, stakeholder Engagement Director – Europe, ICANN
 
New trademark protection and online brand positioning mechanisms
Amadeu Abril i Abril, Academic Assistant, ESADE Law School

Discussion
Moderator: Albert Agustinoy, Academic Assistant, ESADE Law School, Managing Partner – Interna-tional Property and New Technologies Area, Cuatrecasas
 
10:45 am Coffee break
 
11:15 am Brands in the new panorama of top-level domains (TLDs)
Presentation: Angélica Pimentel, student of the Master in IT + IP at ESADE Law School
 
The brand as a top-level domain (.TLD)
Nacho Amadoz, Lawyer, CORE Association
 
A success story: the experience of the domain .seat
Miguel Cano, Coordinator – SEAT Dealer Websites
 
Defensive brand protection strategies: the Uniform Rapid Suspension System (URS) procedure
Marta Baylina, Academic Assistant, ESADE Law School and Business School
 
Discussion
Moderator: Sergi Moreu, Consultancy Department Manager, Ubilibet
 
1:30 pm Ad hoc procedures at the responsible registries: case studies
Presentation: Ana Carolina Petro, student of the Master in IT + at of ESADE Law School
 
Case study 1: Trademark complaint with the registry: .barcelona

Lorea Arakistain, Marketing manager .eus barcelona domain (Fundació puntCAT)
 
Case study 2: Trademark complaint with the registry: .eus
Josu Waliño, General Manager of the .eus domain
 
Discussion
Moderator: Nacho Amadoz, Lawyer, CORE Association
 
2:15 pm Closing remarks
Marta Baylina,
Academic Assistant, ESADE Law School and Business School