The ESADE Decision Lab is a research lab designed for ESADE faculty and graduate students to carry out advanced studies on human behaviour in a wide variety of fields, including analytics, behavioural economics and finance, consumer and organisational behaviour, decision-making, public policies and social action.
The Decision Lab’s ultimate aim is to advance our knowledge of human behaviour and help to improve decision-making to thus foment significant change.
What type of studies does the Decision Lab undertake?
Our facilities and new software enable us to carry out a wide variety of studies, ranging from simple questionnaires to computer-based role-playing and interactive tasks in simulated environments. The latter can include everything from a supermarket aisle to the living room in our house. Studies generally take between 10 to 90 minutes to complete.
Online and in situ studies
Individual and group studies
What do I have to do if I want to participate?
All our studies include a detailed description of your role as a participant. In most cases, we will ask for your opinion about various questions such as your preferences regarding specific products. We may also ask you to complete questionnaires or specific tasks on your own computer. At other times, you will have to interact with other participants (in pairs or groups) to debate on different issues or to work together to complete a given task.
What do I get for participating?
You’ll help to promote academic research on human behaviour and improve decision-making to promote significant change.
Each time you participate, you’ll also be compensated (in cash, academic credit or by another means) depending on your student status and on the nature of the study in question.
How can I become a Decision Lab participant?
Participating in our behavioural research studies is easy. Simply follow these steps:
SIGN UP NOW! After creating your student account, you’ll be able to:
a. Participate in studies through the participation system. Log in to the Decision Lab participation system, select the study in which you want to take part and indicate the time range that best suits your schedule.
b. Receive e-mail invitations. We’ll keep you up-to-date on the deadlines to register for new studies.
c. Consult your schedule and credits. After logging in to the Decision Lab’s participation system, you’ll be able to consult the schedule for your upcoming studies, see studies currently underway and examine the credits you’ve already earned.
PARTICIPATE! When you take part in a study, please bear in mind the following:
a. You must have your student ID with you to check in for in situ studies.
b. Please arrive 5 minutes before the scheduled start time.
c. Follow the instructions from the Decision Lab personnel and always be respectful.
d. “Non-attendance” policy: the Lab entitles participants to a maximum of 2 “unjustified” absences per semester. If you fail to inform a researcher beforehand, explaining the reasons why you won’t be able to take part in a study in which you’ve already registered, said absence will be considered “unjustified”. After the second unjustified absence, your account will be automatically deactivated for the remainder of the semester and you won’t be able to register for any more studies. At the start of the following semester, we’ll reactivate your account, eliminating the previous “unjustified” absences.
e. If you can’t take part in a study, please let us know at least 24 hours before the study’s established start time. You can contact us either via SONA, the researcher himself/herself or the Lab Director (email@example.com).
f. Learn about the study. After participating, some researchers offer one-page summaries describing the study’s purpose. If you have additional questions, you can contact the researcher at any given time.