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ESADE Business School
Campus Barcelona
Ms. Judith Puigbo
Avda. d'Esplugues, 92-96
08034 Barcelona
Ph: +34. 934.953.835
embabcn@esade.edu
ESADE Business School
Campus Madrid
Ms. Sonia Carrera
C/ Mateo Inurria, 25-27
28036 Madrid
Ph: +34. 913.597.714
embamad@esade.edu

Design Thinking is a methodology that derives from different design disciplines such as arquitecture or industrial design.

Lotta Hassi

Lotta holds a Master in Economics and has completed a multidisciplinary programme in managing international design firms. During the latter programme, she studied at Helsinki University of Technology, Helsinki School of Art and Design and Helsinki School of Economics. She furthered her education in new product development at Stanford University with the Design Innovation programme. She is currently completing her PhD at Aalto University School of Science and Technology in Helsinki.

Lotta is interested in innovation, product development and design-thinking processes. Her research focuses on how to support companies when these are applying design principles to their innovative practices. She is especially interested in the creation of rudimentary prototypes and initial experiments in product and service development. She works closely with firms when carrying out research to develop practices and methods for the initial innovation process. Currently, Lotta works as a Lecturer and researcher at two universities: ESADE Business School in Barcelona and Aalto University in Helsinki.

Previously, Lotta worked as a consultant and co-founded Seos, a design agency working in the sustainable design and product development areas. She has worked as a Consultant for companies such as Nokia, Toshiba, Suunto, Iittala Group and Helsinki Design Week.